Marketing research : measurement and method : a text with cases

QRコード(所蔵情報)

フォーマット:

図書

責任表示:

Donald S. Tull, Del I. Hawkins

言語:

英語

出版情報:

New York : Macmillan, c1980

形態:

xvii, 796 p. : ill. ; 25 cm.

著者名:

書誌ID:

BA03768436

ISBN:

9780024217608 [0024217603] (: hard bound)

9780029796405 [0029796407] (: international)

子書誌情報

所蔵情報

タイトルが類似している資料

詳細

主題:	Marketing research; Marketing research--Case studies
分類・件名:	LCC : HF5415.2 DDC : 658.8/35 LCSH : Marketing research LCSH : Marketing research -- Case studies
LCCN:	79011163
注記:	Includes bibliographical references and index
登録日:	2010-08-05

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1 図書 Marketing research : management, method, and cases Wentz, Walter B. Harper & Row	7 図書 Do-it-yourself marketing research Breen, George Edward, 1911- McGraw-Hill
2 図書 Marketing research Luck, David Johnston, Wales, Hugh G., Taylor, Donald Arthur, 1923- Prentice-Hall, Maruzen	8 図書 Marketing and distribution research Brown, Lyndon O. Ronald Press
3 図書 Marketing research Aaker, David A., 1938-, Day, George S. Wiley	9 図書 The human equation in marketing research Leonhard, Dietz American Management Association
4 図書 Marketing research : private and public sector decisions Aaker, David A., 1938-, Day, George S. Wiley	10 図書 Cases in consumer behavior DeBruicker, Stewart, Ward, Scott, 1942- Prentice-Hall
5 図書 Marketing research Crisp, Richard D. McGraw-Hill	11 図書 Marketing and the computer Alderson, Wroe, Shapiro, Stanley J. Prentice-Hall
6 図書 A managerial introduction to marketing Staudt, Thomas A., Taylor, Donald Arthur, 1923-, Bowersox, Donald J. Prentice-Hall	12 図書 Test marketing Sittenfeld, Hans, Dellow, E. L. Business Publications