1.

図書
図書
1. Men, motives, and markets
Wroe Alderson, Michael H. Halbert
出版情報: Englewood Cliffs, N.J. : Prentice-Hall, 1968
シリーズ名: Prentice-Hall foundations of marketing series
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2.

図書
図書
2. Planning and problem solving in marketing
by Wroe Alderson and Paul E. Green
出版情報: Homewood, Ill. : R.D. Irwin, 1964
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